BW Pop Up (“BW Pop Up,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you interact with our website, purchase products, attend pop-ups or events, communicate with us, or otherwise engage with our services (collectively, the “Services”).
By using our Services, you acknowledge that you have read and understood this Privacy Policy.
1. Scope
This Privacy Policy applies to personal information collected by BW Pop Up through:
- Our website and digital platforms
- Online purchases
- Pop-up shops, in-person events, and customer interactions
- Email, SMS, and marketing communications
- Promotions, giveaways, and surveys
- Reviews, testimonials, and user-generated content
This policy does not apply to third-party services (e.g., payment processors, marketplaces, social media platforms), which operate under their own privacy policies.
2. Personal Information We Collect
Depending on your interaction with us, we may collect:
A. Identifiers & Contact Information
- Name
- Email address
- Phone number
- Shipping and billing address
- Account identifiers
B. Commercial Information
- Purchase history and preferences
- Products viewed, purchased, or returned
- Promotions, discounts, or gift card usage
C. Payment Information
Payments are processed by third-party providers. We may receive limited details such as:
- Payment status
- Card type or partial card data
D. Internet & Device Data
- IP address
- Browser and device type
- Operating system
- Website activity and usage data
- Cookies and tracking technologies
E. Communications
- Customer service inquiries
- Emails, texts, chats, or calls
- Feedback, complaints, or return requests
F. User Content
- Reviews, ratings, testimonials
- Photos, videos, and tagged social content
G. Inferences
We may infer preferences, interests, and behavior patterns based on collected data.
H. Sensitive Information
We do not intentionally collect sensitive personal information. However, if you provide health-related information (e.g., adverse reactions), we may process it to comply with legal and safety obligations, including regulatory reporting.
3. Sources of Information
We collect information:
- Directly from you
- Automatically through your use of our Services
- From service providers (payments, shipping, analytics, marketing)
- From advertising or social media partners
- From public sources or third parties you authorize
4. How We Use Personal Information
We use personal information to:
- Provide, operate, and improve our Services
- Process orders, payments, returns, and customer support
- Communicate with you (orders, updates, promotions)
- Personalize experiences and recommendations
- Run marketing campaigns, promotions, and surveys
- Detect and prevent fraud, abuse, or security risks
- Enforce our policies and agreements
- Comply with legal, regulatory, and safety obligations
- Investigate product complaints and adverse events
- Conduct internal analytics and business operations
5. Cookies & Tracking Technologies
We and our partners use cookies and similar technologies to:
- Maintain site functionality
- Remember preferences
- Analyze traffic and usage
- Measure advertising performance
- Personalize content
You can manage cookies through your browser settings. Disabling cookies may impact functionality.
Where required by law (e.g., California), users may opt out of certain tracking activities that qualify as “sale” or “sharing” of personal information.
6. Disclosure of Personal Information
We may disclose personal information to:
- Payment processors and ecommerce platforms
- Shipping and fulfillment providers
- Fraud prevention and security vendors
- Marketing, analytics, and communications providers
- Review and content platforms
- Legal, accounting, and professional advisors
- Government or regulatory authorities (when required)
- Parties involved in business transactions (e.g., merger or sale)
We do not disclose personal information beyond what is necessary for these purposes or as required by law.
7. Marketing Communications
If you opt in to marketing:
- Emails: unsubscribe via link in message
- SMS: opt out by replying as instructed
We may still send non-promotional communications (e.g., order confirmations, legal notices).
8. Data Retention
We retain personal information only as long as necessary to:
- Provide Services and complete transactions
- Maintain business and legal records
- Resolve disputes and enforce agreements
- Comply with legal, tax, and safety obligations
Retention periods vary depending on the data type and legal requirements.
9. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect personal information.
However, no system is completely secure, and we cannot guarantee absolute security.
10. Children’s Privacy
Our Services are not intended for children under 13. We do not knowingly collect personal information from children without proper authorization.
If you believe a child has provided personal data, please contact us.
11. California Privacy Rights
If you are a California resident, you may have the right to:
- Know what personal information we collect and how it is used
- Access specific personal information
- Request deletion (subject to legal exceptions)
- Request correction of inaccurate data
- Opt out of the sale or sharing of personal information
- Limit use of sensitive personal information (where applicable)
- Not be discriminated against for exercising your rights
We may verify your identity before processing requests and may allow authorized agents where permitted by law.
12. Do Not Track & Global Privacy Control
Where legally required, BW Pop Up honors recognized opt-out signals such as Global Privacy Control (GPC).
13. International Data Transfers
If you access our Services outside the United States, your information may be transferred to and processed in the U.S. or other jurisdictions that may have different data protection laws.
14. Changes to This Policy
We may update this Privacy Policy at any time. Updates will be posted with a revised effective date. Continued use of the Services constitutes acceptance of the updated policy.